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Worth noting that in some situations US airlines are subject to stronger EU consumer protection legislation, even for US citizens on domestic flights

EU rules apply for a complete one way itinerary that originates EU even if purchased in US, or as well as EU portions of a non EU originating itinerary. But not the leg US to EU.

EU states also have rules on full cost display and fuel surchaging disclosure, but may need to use a VPN to get the EU version of airline or agency website, and there remains significant other dynamic pricing abuses which can only be defated using multiple devices, accounts, and VPN during the browse to buy journey.

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The logic in the linked article explaining why airline deregulation was bad just doesn't add up. The article complains that ticket prices and other fees are too high, airlines don't have enough competition, and that airlines aren't making enough money to service their debts. How can these all be true? Surely any good monopoly would manage to be profitable. Of course you can find a research paper to support any view you want but I think the body of evidence indicates that deregulation lowered consumer prices. Another thing the article misses is that the consolidation of airlines would, if anything, make it easier to reap the benefits of an integrated network of flights that extends to thinner routes; something the article seems to think can't be captured in a less-regulated airline market.

So what is it, are the airlines making too much money or too little? And if their profits aren't that high, then how exactly would more regulation help the situation?

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The way to get back at "Big" Tech is to start browsing using a remote browser. First, you taint Google's data because they cannot match the browsing with the actual user/device. Second they cannot target you with ads because they cannot correctly identify who is actually doing the browsing.

The consumer now has a way to fight back against Big Tech.

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